Problem Statement:
Aishah Adams faced the challenge of repositioning her personal brand and targeting high net worth individuals to elevate her status as a transformational coach, well-being expert, consultant, and writer.
Strategic Insight:
The strategic approach focused on three key areas: Acceptance, Awareness, and Visibility. By building brand acceptance through sharing credentials, work, initiatives, and personal journey, Aishah aimed to establish trust and attract new followers. Enhancing brand awareness through logo, brand personality, language, and overall look and feel maintained consistency and recognition. Brand visibility was increased through relatable insights, high-quality media posts, and collaborations with industry experts.
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Creative Concept:
To implement these key areas, the strategic approach involved launching a workshop module event titled "Smash Your Goals." This exclusive and interactive session empowered participants to excel in their respective fields and everyday pursuits. By offering practical tools and methods to achieve objectives and reach new heights of success, the workshop positioned Aishah Adams as a leader in personal transformation and well-being.
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